It is with new excitement that we get to shout about our newest addition, Welcome Safety 1st to our ever growing retail section.

There are already 3 of the great Safety 1st range listed and we will be adding more as the year goes on. Natural we are a bit selective on items, as we like to list those products we feel are mostly needed, mostly used and mostly affordable.

Safety 1st- “Story begins in the early ’80s when our Founder, Michael Lerner was inspired to pursue a business opportunity in safety signs for car windows after a nerve-wracking trip driving his 18-month old nephew home. Today, our company which he named Safety 1st, continues to sell that original “Baby on Board” sign which has since graced millions of parents’ car windows.

In the late ’80s, Michael found yet another opportunity to bring his passion for child safety into the home. At a time when products like outlet covers and drawer locks were relegated to odd corners at hardware stores and other hard to find spots, his vision transformed the juvenile products industry. He not only affected product innovation by creating new home safety solutions, more impactful packaging, and lower prices—he redefined distribution by capitalising on then emerging specialty chain retailers for baby products like Babies “R” Us.

More than twenty-five years later, we have a proven track record of putting Safety 1st with mums and dads around the globe. Along the journey, we have created a notable history of “firsts”—creating not only a comprehensive line of childproofing products, but a robust line of juvenile offerings ranging from monitors to gear. Today we are a proud part of Dorel Industries. While our ownership and the landscape of the juvenile products industry have changed over the years, our mission to provide innovative products designed to make your family safer and your life easier remains steadfast.

Safety 1st is driven by a single-minded focus of making the world a safer and happier place for our cherished little ones to grow up in – whether in their car seat on their first ride home, snuggled in a bassinet, or staying entertained in a bouncer. We attribute our continued success to an unwavering commitment to child safety, innovation, quality and value. It’s what parents look for from Safety 1st, and what we are proud to continuously deliver.”


So watch our retail section grow through the rest of 2015 and start planning, buying or budgeting for your family for 2016. All For Kids, Queenstown are here to help and provide for your kids from new born onwards.

If you know of any Safety 1st products that you have tried and tested first hand, and you think we should know about then please get in touch we are always open to suggestions from all our families.




Thank again

All For Kids Team