“Over 30 years ago, Safety 1st – Ā little yellow BABY ON BOARDĀ® sign became a badge of pride for new parents.

Soon after, they launched the first true collection of home safety products and established themselves as the leader in child safety.

This role has grown over the years as we continue to introduce new and innovative products to parents, consistently giving you the power to keep your children safe.

With the ever growing line of amazing Car Restraints, Booster seats and capsule options, Safety 1st is certainly one of the top product brands in the world today.